Adidas apologizes for misrepresenting KENTE, GHANA and AFRICA

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This is a follow up from my previous posts about Adidas stealing from Africa :Click here to read how adidas stole fron Ghana
It pays to speak up – people of africa please patent, copy right and protect your heritage.

Dear Mr Kwabena,

Thank you for contacting adidas regarding the Jeremy Scott, Originals by Originals shoe Nizza 2 Hi; and for correcting us on the incorrectly referenced Kente cloth. We regrettably made an error in the copywriting process when describing this shoe. I can assure you that this was not meant to be disrespectful in any way, but a simple human error when creating copy which would be used to describe the shoe.

We have begun to correct this where we can – ie adidas.com/originals, Press Materials etc.

We have also contacted all of the communications and PR managers in our local markets to advise them of the change and act accordingly. Any future stories from adidas should correctly reference the Kente cloth which inspired the design.

We’re very proud to work with external design partner Jeremy Scott and also to be able to reference and be inspired by materials, designs and styles from around the world and we’re also reverential in crediting the origin of the design correctly.

In this instance, Jeremy Scott sent us the design with the correct name, but in our process of writing the description a typo was made. We have now tried to correct this mistake.

Thank you again for calling this to our attention.

Kind regards,

Tom Ramsden
Senior Communications Manager – adidas Originals

10 Replies to Adidas apologizes for misrepresenting KENTE, GHANA and AFRICA

  1. KOB says:

    thanks for all the comments and reposts and thanks to Ghana blogging for getting the message across. This was not about money but about principals. Unfortunately the government of Ghana would not take heed of things like this and properly protect our heritage with laws etc. This will happen again and most people will just watch and get excited that a big company is exploiting our culture. Let us all speak up for the speechless. If someone currently in Ghana can get these emails to the ministry of information and probably culture maybe they will wake up – sadly due to recent experience i do not have much fate in the Government of Ghana who are probably waiting for aid and Western experience to show them how to safe guard their own history. Thanks all and stay Blesssed.

  2. Anansewa says:

    glad they acknowledged their mistake and are dealing with it…they know if they don't they'd be in big trouble anyways…but good looking out though man…we should all do likewise to protect our continent's cultural heritage and have others respect what we hold dear.
    good outcome..well done!

  3. Nana Yaw Asiedu says:

    You've done well, man. Pround to know you.

  4. Nana Fredua-Agyeman says:

    Thanks man! This is a good job done. When i heard it for the first time i was bored but at least they have apologized and attributed it to error.

  5. Mac-Jorda - AccraConscious says:

    Great to hear about this. The truth shall always set us FREE.. I'm proud to be a Ghanaian ;)

  6. Nita says:

    Kudos bro. We finally get the recognition we deserve…Thumbs up!

  7. faithmight says:

    Fantastic! And inspiring too. It also pays to tell the truth.

  8. borzobanton says:

    I think this is great. This is the sort of thing that we should be able to stand for as Ghanaians and Africans. All things being equal, there should be some sort of lawsuit following this to compensate for theft and misrepresentation of intellectual property.
    Anyway it's a good start and I hope we can have watchdogs like yourself that can keep the ingenuity of the African intellect rightfully recognized.

  9. Anonymous says:

    Kudos to you!

  10. K M says:

    Fantastic brother, fantastic news.
    Well done.

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