Mens cut and sew collection

KOB – Temporary Gentlemen Collection Sample – hit or miss?  



This piece right here is dedicated to all those who believe in originality. Those who believe in accepting themselves for all the things they are and are not. It is dedicated to the trailblazers, pace-setters, pioneers, even our ancestors (LOL)…..To those who feel that this piece will offend in any […]


New Year Sale

Hi guys, Happy new Year and thanks for a fantastic 2012.  We are clearing out old stock your favorite African inspired t-shirts and have reduced your all our sale tees to £14.99 / $24.36 Don’t Miss Out on our biggest sale ever. Get your tees here:  Stock Left Mens […]



  I am not my hair, I am not this skin, I am not your expectation, no’…..It seems like yesterday when I first heard India Arie belt out these lyrics to her hit song; ‘I am not my hair’. Interestingly enough, if I remember clearly, that was the same year […]



‎4 years ago I had a dream to start an African Street Wear brand. I wanted to create tees with African roots and global reach. We printed our first shirt, Piece in Africa (modeled by my little brother in the pic) on 08/08/08.   Today that dream has come soo […]


Beauty, Colour and All things African- African Fashion Week, 2012

             To call myself a Fashionista on any ‘normal’ day in Elsie’s world would be huge overstatement. After all, my personal style is predominantly androgynous with staples such as white tees, skinny jeans, blazers and brogues. So you can imagine how anxious I felt about going to the Africa Fashion […]


Abby Ross’ photographs: a brighter future for women in DRC

«If any female feels she need anything beyond herself to legitimate and validate her existence, she is already giving away her power to be self-defining, her agency.» (bell hooks)  About the project: These are portraits of women who have been victims of sexual violence. As a result they’ve been abandoned […]


20 percent OFF all our products

To celebrate the Olympics we are giving 20 percent OFF all our products – simply use discount code OLYMPICS at the check out. Happy shopping  


The Frank Ocean effect

Can I be crass for one quick second? Okay, so people, why all the ‘sudden’ interest in Frank Ocean? For those of you who share in my sentiment, here is what I keep asking myself. Is it because he just recently ‘came out of the closet’ or because people have now discovered […]



«It always seems impossible, until it is done» (Nelson Mandela)  Would our nation’s father, Nelson Mandela, have spent 27 years in prison if he had access to the same technology, social media platforms, instant sharing apps and global monitoring tools as we do today? It’s a question asked by Prezence Digital. […]


Lady Ghana: Samia Yaba Christina Nkrumah

«Forward ever, Backwards never» It doesn’t always happen that an African politician is featured on the cover of an Italian magazine and when it should happen, a South Korean diplomat appears on it.  #OhChale ! Two weeks ago, Il Venerdì, a weekly supplement of La Repubblica – the most read newspaper in Italy – dedicated its front page […]



      There was a time in my life, when i used to describe myself as a rookie when it came to matters of love. I was naive, unsophisticated and pretty much dumb about relationships. I’m not just talking about romantic relationships, no; I’m talking about even family, work, all kinds […]


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